How does customer involvement in service innovation motivate service innovation performance? The roles of relationship learning and knowledge absorptive capacity
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DOI: 10.1016/j.jbusres.2021.08.009
Abstract: Abstract Service innovation has become an essential element for firms to promote their business successes, attract new customers, accelerate growth, and increase profitability. Service innovation requires customers to be more deeply involved in service product… read more here.
Keywords: service innovation; innovation; service; customer involvement ... See more keywords
Effect of customer involvement on co-creation of services: A moderated mediation model
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102660
Abstract: Abstract The study explored the influence of customer involvement on co-creation directly and indirectly through three customer engagement dimensions, namely identification, interaction, and absorption from lens of customer-dominant logic and stimulus-organism-response framework. Data were collected… read more here.
Keywords: customer; involvement creation; creation services; customer involvement ... See more keywords
Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation
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DOI: 10.1108/imr-11-2021-0325
Abstract: PurposeThis study examines the impact of customer involvement (CI), technology strategy, firm internationalization and servitization on product and service innovation performance (SIP) in hybrid offerings. In addition, it investigates the moderating role of digitization and… read more here.
Keywords: hybrid offerings; moderating role; servitization; servitization hybrid ... See more keywords