The impact of Covid-19 on customer journeys: implications for interactive marketing
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DOI: 10.1108/jrim-03-2021-0078
Abstract: PurposeThe Covid-19 pandemic and the related closures and lockdowns have changed how consumers shop for products and how they consume them. In this paper, the authors focus on how customers' journeys from the awareness stage… read more here.
Keywords: marketing impact; customer; customer journeys; post pandemic ... See more keywords