Airline customer lifetime value estimation using data analytics supported by social network information
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DOI: 10.1016/j.jairtraman.2017.10.007
Abstract: Abstract Companies can improve their customer relationships and business performance via analytical applications such as estimation of customer lifetime value (CLV) and profitability, customer profiling and classification, customer retention and churn analyses. Customer Relationship Management… read more here.
Keywords: lifetime value; information; social network; airline ... See more keywords
Knowledge acquisition of association rules from the customer-lifetime-value perspective
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DOI: 10.1108/k-03-2016-0042
Abstract: Customer lifetime value (CLV) scoring is highly effective when applied to marketing databases. Some researchers have extended the traditional association rule problem by associating a weight with each item in a transaction. However, studies of… read more here.
Keywords: lifetime value; association rules; customer lifetime; association ... See more keywords
Customer Lifetime Value in B2B Markets: Theory and Practice in the Czech Republic
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DOI: 10.5539/ijbm.v12n2p47
Abstract: We live in a time of permanent change resulting from the turbulence of business environment. Companies operate on markets with increasing competition. One of the key areas of marketing competencies thus becomes the ability of… read more here.
Keywords: b2b markets; value; customer lifetime; customer ... See more keywords