The Effect of Satisfaction on Loyalty in Consumption and Service Industry Based on Meta-analysis and It’s Algorithm
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DOI: 10.1007/s11277-018-5489-8
Abstract: Since customer loyalty is key for enterprises to gain core competence, achieving a better understanding of the relationship between customer satisfaction and customer loyalty is critical. The inconsistency with respect to customer satisfaction–loyalty relationships across… read more here.
Keywords: satisfaction; loyalty; customer; customer loyalty ... See more keywords
Survey-based measurement of transit customer loyalty: Evaluation of measures and systematic biases
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DOI: 10.1016/j.tbs.2019.01.003
Abstract: Abstract Transit customer attrition is an important issue for transit agencies and a key component of transit customer loyalty. In order to investigate what drives changes in transit use, they must be measured, and a… read more here.
Keywords: loyalty; transit use; customer loyalty; transit customer ... See more keywords
Combined effects of franchise management strategies and employee service performance on customer loyalty: a multilevel perspective
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DOI: 10.1080/0965254x.2017.1293137
Abstract: Abstract Although franchisee performance is likely to be influenced by franchisors’ management strategies, little is known about whether and how franchisors’ strategies affect franchisee employees’ performance. This study examines the combined effects of three franchisor… read more here.
Keywords: management strategies; management; customer loyalty; performance ... See more keywords
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
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DOI: 10.1080/0965254x.2019.1569110
Abstract: ABSTRACT India has the world’s second largest telecom network, surpassed only by China. In the year 2015–16, India crossed the milestone of one billion telecom subscribers. India’s total telecom subscription stands at 1209.96 million as… read more here.
Keywords: telecom; customer; sector; customer loyalty ... See more keywords
Understanding CSR and Customer Loyalty: The Role of Customer Engagement
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DOI: 10.1080/15228916.2021.1962154
Abstract: This study investigates the effect of corporate social responsibility (CSR) on customer loyalty and explores the role of customer engagement. The moderating role of gender is also examined. A total... read more here.
Keywords: csr customer; customer engagement; customer; role customer ... See more keywords
Enhancing online-to-offline specific customer loyalty in beauty industry
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DOI: 10.1080/17517575.2018.1527042
Abstract: ABSTRACT Customer loyalty is one of the core values for business success in beauty industry; however, there is insufficient research on weighing the importance of critical factors contributing to customer loyalty for the industry. This… read more here.
Keywords: beauty industry; specific customer; customer loyalty; customer ... See more keywords
Bank customer loyalty and satisfaction: the influence of virtual e-CRM
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DOI: 10.1108/ajems-08-2017-0183
Abstract: The purpose of this paper is to investigate the mediating role of customer satisfaction (CS) in the electronic-customer relationship management (e-CRM) and customer’s loyalty (CL) relationship, using data from the customers of one of the… read more here.
Keywords: satisfaction; crm; customer; customer loyalty ... See more keywords
The influence of e-banking service quality on customer loyalty
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DOI: 10.1108/ijbm-03-2018-0063
Abstract: Purpose Providing high-quality e-banking services is considered a basic strategy for attracting and retaining customers with electronic-banking platforms. The purpose of this paper is to empirically investigate a comprehensive moderated mediated mechanism for enhancing customer… read more here.
Keywords: quality; customer; customer loyalty; banking ... See more keywords
Modelling green customer loyalty and positive word of mouth
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DOI: 10.1108/ijoem-09-2018-0489
Abstract: Purpose The purpose of this paper is to examine the influence of consumption values, green customer satisfaction and customer trust in energy-efficient labels on green customer loyalty and positive word of mouth (PWOM) towards energy-efficient… read more here.
Keywords: positive word; loyalty positive; customer; green customer ... See more keywords
Customer dependence and customer loyalty in traditional and modern format stores
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DOI: 10.1108/jibr-12-2015-0126
Abstract: Purpose The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost… read more here.
Keywords: methodology; loyalty; customer; customer dependence ... See more keywords
Driving customer loyalty in the Malaysian fast food industry
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DOI: 10.1108/jima-01-2019-0010
Abstract: PurposeAlthough the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the impact of halal logo toward customer loyalty. To… read more here.
Keywords: customer loyalty; halal logo; customer;