The past, present, and future of customer management
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DOI: 10.1007/s11002-020-09525-9
Abstract: For decades, researchers in customer management have demonstrated the business importance of firm-customer relationships, developed models for understanding customer behavior and response to marketing, established the link between customer behavior and firm performance, and proposed… read more here.
Keywords: customer; present future; customer management; future customer ... See more keywords
The role of customer management capabilities in public–private partnerships
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DOI: 10.1080/0965254x.2016.1148769
Abstract: Commercial organisations are increasingly asked to perform tasks traditionally associated with governmental bodies, such as law enforcement. The rationale for these public–private partnerships is that there are synergies between traditional business skills and those required… read more here.
Keywords: public private; role customer; customer management; private partnerships ... See more keywords