Navigating the demands of increasing customer participation through firm and individual job resources
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DOI: 10.1016/j.indmarman.2021.07.003
Abstract: Abstract Many firms are increasing the amount of customer participation required in B2B sales in efforts to improve firm performance. Unfortunately, little is known regarding how increasing customer participation expectations effects the firm's salespeople. To… read more here.
Keywords: customer; increasing customer; job resources; customer participation ... See more keywords
To reward or develop identification in online brand communities: evidence from emerging markets†
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DOI: 10.1080/02681102.2017.1311831
Abstract: ABSTRACT The utilization of online brand community (OBC) has attracted significant attention in academic and practical areas given the prevailing recognition of IT-enabled cooperation with customers. Conflicting results have been obtained despite the extensive research… read more here.
Keywords: focus; online brand; brand; reward develop ... See more keywords
Customer Participation, e-Service Quality, Satisfaction: (e)Service Dominant Logic Trinity
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DOI: 10.1080/10496491.2019.1557818
Abstract: Abstract This study aims to assess the effects of customer participation behavior on perceived e-service quality and satisfaction in Greek e-shops, by analyzing data collected by 335 Greek customers, employing Explanatory and Confirmatory Factor Analysis… read more here.
Keywords: service quality; customer participation; service; customer ... See more keywords
The effects of innovation types and customer participation on organizational performance in complex services
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DOI: 10.1108/ejm-11-2020-0810
Abstract: Purpose This study aims to explain the effects of different types of innovations on organizational performance in terms of firms’ external effectiveness and internal efficiency. The study examines the interrelationship of technical and nontechnical innovations… read more here.
Keywords: organizational performance; complex services; innovation; customer participation ... See more keywords
How customer participation influences service failure attribution
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DOI: 10.1108/jstp-12-2016-0224
Abstract: Purpose Previous studies offer two contradictory propositions for the influence of customer participation on service failure attribution. The purpose of this paper is to solve this theoretical inconsistency by incorporating the concept of self-efficacy into… read more here.
Keywords: participation; customer participation; service; service failure ... See more keywords
Impact of Social Exclusion on Customer Participation in Innovation: Role of Customer-Company Identification
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DOI: 10.3389/fpsyg.2021.747924
Abstract: In a social context, customer participation in the innovation process is often accompanied by social exclusion situations, which are generally believed to have a negative impact on individuals. However, research results and marketing practices show… read more here.
Keywords: customer participation; participation innovation; customer; social exclusion ... See more keywords
How exaptation mediates the effects of customer participation on low-cost innovation: The role of strategic flexibility
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DOI: 10.3389/fpsyg.2022.1016524
Abstract: With the advent of emerging markets, the need for low-cost innovation to meet the rising demands of people at the base of the pyramid has increased significantly. Although the critical influence of customer participation on… read more here.
Keywords: exaptation; cost innovation; customer participation; low cost ... See more keywords
Research on the Impact of Customer Participation in Virtual Community on Service Innovation Performance— The Role of Knowledge Transfer
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DOI: 10.3389/fpsyg.2022.847713
Abstract: Internet technology has given birth to continuous changes in business model and format innovation. With increasingly critical consumers, blowout development model and format innovation, enterprises are increasingly aware of the importance of customer participation in… read more here.
Keywords: service innovation; innovation; innovation performance; customer participation ... See more keywords