The role of language, appearance, and smile on perceptions of authenticity versus rapport
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DOI: 10.1016/j.ijhm.2018.04.011
Abstract: Abstract Today’s environment is multiethnic and businesses try to attract customers to ethnic services. Both verbal elements, such as language spoken, and nonverbal elements, such as appearance and smile, influence customer perceptions. While some elements… read more here.
Keywords: appearance; perceptions authenticity; customer perceptions; language ... See more keywords
Customer perceptions of CSR authenticity
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Organizational Analysis"
DOI: 10.1108/ijoa-08-2017-1213
Abstract: Purpose The purpose of this paper is to look at corporate social responsibility (CSR)-related actions to see whether they relate to clients’ perception of CSR. Design/methodology/approach Ninety-nine bank customers in Brisbane, Australia were surveyed by… read more here.
Keywords: perceptions csr; social responsibility; firm; perception ... See more keywords
How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms
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DOI: 10.1177/1094670516682091
Abstract: Service companies invest billions of dollars to develop and maintain long-term customer relationships by offering corporate gifts. Yet several questions remain regarding such relationship marketing instruments: What impact do different kinds of gifts have on… read more here.
Keywords: financial outcomes; gift; customer; economic related ... See more keywords