Customer pressure and environmental stewardship: The moderator role of perceived benefit by managers
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DOI: 10.1371/journal.pone.0306616
Abstract: Nowadays, environmental issues and cleaner products are interest to many customers, considering whether to buy or continue using a product. This will affect the perception, attitude of upper managers in the process of strategic choices… read more here.
Keywords: moderator role; perceived benefit; moderator; customer pressure ... See more keywords