Between death and life - a formal decision model to decide on customer recovery investments
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DOI: 10.1007/s12525-018-0289-2
Abstract: As digitization supports customers in gaining increased market transparency (Desai Hastings Law Journal, 65(6), 1469–1482, 2014), migrating from one organization to another (“customer migration”) is becoming easier and more attractive. Thus, taking measures to regain… read more here.
Keywords: recovery; decision model; customer recovery; customer ... See more keywords