Antecedents and Consequences of Banking Customers’ Behavior towards Social Media: Evidence from an Emerging Economy
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DOI: 10.3390/bs12120518
Abstract: Due to the aggressive competitive climate in practically every sector, modern firms in the digital age confront a variety of hurdles for survival and growth. Technology, mainly digital technology, has altered global business practices. To… read more here.
Keywords: social media; banking customers; customer related; towards social ... See more keywords