Environmental innovation ambidexterity and customer relationship performance: evidence from the manufacturing industry in China
Sign Up to like & getrecommendations! Published in 2022 at "Environmental Science and Pollution Research"
DOI: 10.1007/s11356-022-20284-0
Abstract: Cleaner production and pollution prevention are not only essential for enterprises to improve resource utilization efficiency and competitiveness, but also realistic requirements for enterprises to comply with green manufacturing policies and regulations. Many previous studies… read more here.
Keywords: innovation; environmental innovation; customer relationship; manufacturing ... See more keywords
How does green innovation affect supplier-customer relationships? A study on customer and relationship contingencies
Sign Up to like & getrecommendations! Published in 2020 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2020.07.008
Abstract: Abstract As the demand for eco-friendly products arises, many suppliers have devoted significant effort to green innovation. Prior studies have investigated how green innovation influences product and firm performance; however, its influence on the relationship… read more here.
Keywords: supplier; green innovation; customer relationship; customer ... See more keywords
Customer relationship management technology: bridging the gap between marketing education and practice
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Marketing Analytics"
DOI: 10.1057/s41270-019-00063-6
Abstract: The recent machine learning and analytics advances in customer relationship management (CRM) technologies place new demands on marketing education and practitioners to develop the skills needed to use the technology. Compounding the issue, research on… read more here.
Keywords: marketing education; customer relationship; relationship management; technology ... See more keywords
Proactive management of customer relationship quality: an empirical investigation of mobile phone companies
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DOI: 10.1080/12460125.2019.1582605
Abstract: ABSTRACT Considerable research has examined relationship quality of the in-service transactional customer perspectives resulting from direct customer-initiated contacts with firms, such as during purchases, customer service, and technical support. This study looks at relationship quality… read more here.
Keywords: customer relationship; relationship quality; customer; service ... See more keywords
Customer Relationship Management Research from 2007 to 2016: An Academic Literature Review
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DOI: 10.1080/15332667.2018.1440148
Abstract: ABSTRACT The purpose of this article is to review the literature on customer relationship management (CRM) to analyze the trends in CRM approaches, activities, tools, and implementation from 2007 to 2016. The objective is also… read more here.
Keywords: research; literature; customer relationship; crm ... See more keywords
The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction
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DOI: 10.1080/15332667.2020.1840904
Abstract: This study investigates the impact of customer relationship management (CRM) and company reputation on customer loyalty with customer satisfaction mediating the relation among small and medium-size... read more here.
Keywords: customer relationship; relationship management; customer; impact customer ... See more keywords
Combination classification method for customer relationship management
Sign Up to like & getrecommendations! Published in 2019 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-03-2019-0125
Abstract: Purpose For classification problems of customer relationship management (CRM), the purpose of this paper is to propose a method with interpretability of the classification results that combines multiple decision trees based on a genetic algorithm.… read more here.
Keywords: customer; combination; customer relationship; relationship management ... See more keywords
Examining social customer relationship management among Irish hotels
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DOI: 10.1108/ijchm-08-2016-0415
Abstract: Purpose The purpose of this study is to develop and test a model examining the key factors that emerge from the social customer relationship management (CRM) process. Specifically, the study aims to address the chain-of-effects… read more here.
Keywords: customer relationship; social customer; relationship management; customer ... See more keywords
Social customer relationship management factors and business benefits
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DOI: 10.1108/ijoa-11-2019-1933
Abstract: Purpose This study aims to identify the business benefit of and factors affecting the use of social customer relationship management (SCRM) in Indian organizations. Design/methodology/approach Building on theoretical foundations, a conceptual model of factors affecting… read more here.
Keywords: use; customer relationship; social customer; scrm ... See more keywords
Fair play: Perceived fairness in crowdsourcing competitions and the customer relationship-related consequences
Sign Up to like & getrecommendations! Published in 2017 at "Management Decision"
DOI: 10.1108/md-02-2017-0116
Abstract: Purpose Companies are discovering the power of crowdsourcing as a source of new ideas for products and services. It is assumed that the personal engagement and the continuous involvement with a company’s products or services… read more here.
Keywords: related consequences; customer relationship; relationship related; customer ... See more keywords
The Impact of Social Media Technologies on Supplier and Customer Relationship Management: An Empirical Analysis in the U.S.
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DOI: 10.1109/access.2020.3043143
Abstract: Social media has received considerable research attention in various academic disciplines but is still in its infancy in operations management. In particular, the existing literature does not provide sufficient empirical evidence on how social media… read more here.
Keywords: management; customer relationship; social media; supplier customer ... See more keywords