Sharing is the name of the game: Exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
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DOI: 10.1016/j.indmarman.2020.12.013
Abstract: Abstract The inclusion of social media as a communication channel in a vendor's B2B digital marketing strategy is growing in importance. Understanding the effect of such practices upon customer relationships is crucial for firms as… read more here.
Keywords: customer relationships; customer; media communication; social media ... See more keywords
Moderating effects of service separation on customer relationships with service firms
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DOI: 10.1108/jstp-09-2017-0149
Abstract: Purpose The purpose of this paper is to examine the impact of service separation on the ability of service firms to build and maintain customer relationships, by exploring the differences in the strength of interrelationships… read more here.
Keywords: service firms; customer relationships; customer; service separation ... See more keywords
Firm Unionization and Disruptions in Customer Relationships*
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DOI: 10.1111/1911-3846.12698
Abstract: We examine whether unionization leads to disruptions in a firm’s relationships with its customers. We argue that major customers shift purchases away from suppliers that unionize to avoid potential disruptions. Using a difference-in-differences research design,… read more here.
Keywords: unionization; disruptions customer; unionization disruptions; firm unionization ... See more keywords