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Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102381
Abstract: Abstract Smartphones have become an integral part of our daily lives, which has led to the rapid growth of the smartphone market. As the global smartphone market tends to remain stable, retaining existing customers has…
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Keywords:
customer repurchase;
customer;
hybrid learning;
repurchase behavior ... See more keywords