Multilevel customer segmentation for off-grid solar in developing countries: Evidence from solar home systems in Rwanda and Kenya
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DOI: 10.1016/j.energy.2019.07.058
Abstract: Off-grid solar systems have a number of advantages in developing countries, but they rely on the capacity of private entrepreneurs to develop a reliable customer base and methods for recruiting these customers. This study uses… read more here.
Keywords: grid solar; customer; linear models; developing countries ... See more keywords
Customer segmentation based on store equity: What explains customer store preference?
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DOI: 10.1057/s41262-017-0049-1
Abstract: Extant literature on brand equity in the context of the retail store is limited. This paper responds to calls for more research in this area by examining, though a quantitative design, shoppers’ perceptions of store… read more here.
Keywords: equity; segmentation based; store equity; customer segmentation ... See more keywords
Multi-Behavior RFM Model Based on Improved SOM Neural Network Algorithm for Customer Segmentation
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DOI: 10.1109/access.2022.3223361
Abstract: Previous research on RFM (recency, frequency, and monetary value) models focused on only one type of user behavior data, i.e., the purchase behavior, without considering the interactions between users and items, such as clicking, favorite,… read more here.
Keywords: multi behavior; rfm; behavior rfm; customer segmentation ... See more keywords