Multilevel customer segmentation for off-grid solar in developing countries: Evidence from solar home systems in Rwanda and Kenya
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DOI: 10.1016/j.energy.2019.07.058
Abstract: Off-grid solar systems have a number of advantages in developing countries, but they rely on the capacity of private entrepreneurs to develop a reliable customer base and methods for recruiting these customers. This study uses… read more here.
Keywords: grid solar; customer; linear models; developing countries ... See more keywords
A dynamic customer segmentation approach by combining LRFMS and multivariate time series clustering
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DOI: 10.1038/s41598-024-68621-2
Abstract: To successfully market to automotive parts customers in the Industrial Internet era, parts agents need to perform effective customer analysis and management. Dynamic customer segmentation is an effective analytical tool that helps parts agents identify… read more here.
Keywords: time series; customer segmentation; customer;
Customer segmentation based on store equity: What explains customer store preference?
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DOI: 10.1057/s41262-017-0049-1
Abstract: Extant literature on brand equity in the context of the retail store is limited. This paper responds to calls for more research in this area by examining, though a quantitative design, shoppers’ perceptions of store… read more here.
Keywords: equity; segmentation based; store equity; customer segmentation ... See more keywords
Multi-Behavior RFM Model Based on Improved SOM Neural Network Algorithm for Customer Segmentation
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DOI: 10.1109/access.2022.3223361
Abstract: Previous research on RFM (recency, frequency, and monetary value) models focused on only one type of user behavior data, i.e., the purchase behavior, without considering the interactions between users and items, such as clicking, favorite,… read more here.
Keywords: multi behavior; rfm; behavior rfm; customer segmentation ... See more keywords
Bank Customer Segmentation and Marketing Strategies Based on Improved DBSCAN Algorithm
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DOI: 10.3390/app15063138
Abstract: This study conducts a case study on the characteristics of fixed deposit businesses in a Portuguese bank, analyzing the current customer data features and the limitations of marketing strategies. It also highlights the limitations of… read more here.
Keywords: marketing strategies; dbscan algorithm; customer; customer segmentation ... See more keywords