Repositioning the customer support services: the next frontier of competitive advantage
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DOI: 10.1108/ejm-02-2020-0086
Abstract: This paper aims to analyze the present status of customer support services (CSS) and advocate the re-positioning of support services from an administrative cost center to a strategic profit center. Authors demonstrate how customer support… read more here.
Keywords: customer support; support services; customer; competitive advantage ... See more keywords
Examining the Role of Self-Reliance, Social Domination, Perceived Surveillance, and Customer Support with Respect to the Adoption of Mobile Banking
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DOI: 10.3390/ijerph20053854
Abstract: Purpose: This article aims to investigate the main drivers of mobile banking among Delhi–NCR consumers. The TAM (technological acceptance model) was used as a framework for this study. Only a few studies have looked at… read more here.
Keywords: banking; mobile banking; role; adoption ... See more keywords