How can green marketing lead to customer trust and green intention Evidences from the automobile industry
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DOI: 10.1504/ijbex.2021.118180
Abstract: Today, the environment and its protection have become critically important for business excellence. Since automobile companies can have a significant impact on the improvement of energy consumption... read more here.
Keywords: trust green; lead customer; customer trust; green marketing ... See more keywords
Effect of Employee–Customer Interaction Quality on Customers’ Prohibitive Voice Behaviors: Mediating Roles of Customer Trust and Identification
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DOI: 10.3389/fpsyg.2021.773354
Abstract: Given that customer voice behaviors are confused with customer complaint behaviors in usage, this study thoroughly explains the essential differences between the two constructs. On that basis, this study investigates how employee–customer interaction (ECI) quality… read more here.
Keywords: customer trust; voice behaviors; customers prohibitive; customer ... See more keywords