The Role of Monitoring Effect in Risk Classification: Evidence from Telematics Adoption
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DOI: 10.1287/mnsc.2022.00286
Abstract: The adoption of the Internet of Things (IoT) empowers firms to collect and analyze individual consumers’ activities to classify customer types based on their actions and behaviors that are traditionally unobservable. Although behavioral tracking has… read more here.
Keywords: classification; customer types; monitoring effect; effect ... See more keywords