The customer value proposition: evolution, development, and application in marketing
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DOI: 10.1007/s11747-017-0523-z
Abstract: The customer value proposition (CVP) has a critical role in communicating how a company aims to provide value to customers. Managers and scholars increasingly use CVP terminology, yet the concept remains poorly understood and implemented;… read more here.
Keywords: value proposition; application; customer value; value ... See more keywords
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: A text based analysis
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DOI: 10.1016/j.indmarman.2019.10.005
Abstract: Abstract Using text-based analysis, we search for evidence of articulated customer value propositions (CVP), in annual reports of US B2B firms, and then demonstrate that B2B firms that explicitly emphasize a CVP invest more in… read more here.
Keywords: articulated customer; customer; text based; customer value ... See more keywords
How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics
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DOI: 10.1016/j.indmarman.2019.10.007
Abstract: Abstract The transition toward the sustainability-driven circular economy is emerging across global markets. The circular economy refers to a regenerative and restorative economic system that aims to optimize resource usage and reduce waste, and offers… read more here.
Keywords: value; circular economy; value creation; economy ... See more keywords
Understanding and managing customer value propositions: Introduction to the special issue
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DOI: 10.1016/j.indmarman.2020.01.007
Abstract: Abstract Customer value propositions have experienced a growing interest among marketing scholars and managers in recent years. Despite its frequent mention in the business and academic press, the value proposition concept remains poorly understood and… read more here.
Keywords: value propositions; special issue; customer value; value ... See more keywords
From perceptions to propositions: Profiling customer value across retail contexts
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DOI: 10.1016/j.jretconser.2016.07.016
Abstract: The core claim made in the paper is that retailers wishing to identify and manage competitive customer value propositions succeed by measuring and modeling customer value perceptions with reference to specific contexts relevant for their… read more here.
Keywords: value; value propositions; perceptions propositions; contexts ... See more keywords
The potential of web awareness as a determinant of dually defined customer value
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DOI: 10.1016/j.techfore.2020.120443
Abstract: Abstract In the conditions of increasing demand barrier, the enterprise's basic capital is customers. From an enterprise point of view, this means the need to create a dual perceived and defined customer value which remains… read more here.
Keywords: potential web; value; customer; defined customer ... See more keywords
Innovative solutions for enhancing customer value in liner shipping
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DOI: 10.1016/j.tranpol.2018.09.001
Abstract: Abstract In liner shipping, business conditions have become tougher in recent years in an already very competitive industry. Retaining customers and trying to attract new customers are crucial for liner companies’ survival. Thus, it is… read more here.
Keywords: liner shipping; innovative solutions; liner; customer value ... See more keywords
Exploring perceptions of customer value : the role of corporate social responsibility initiatives in the European telecommunications industry
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DOI: 10.1108/ebr-09-2015-0104
Abstract: Purpose The purpose of this paper is to develop a framework that describes and explains how corporate social responsibility (CSR) initiatives are perceived by customers and links customer perception to the notion of customer value… read more here.
Keywords: industry; perception; value; customer ... See more keywords
Measuring customer value co-creation behavior: Developing a conceptual model based on service-dominant logic
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DOI: 10.1108/jstp-10-2015-0215
Abstract: In line with the precepts of service-dominant logic (SDL), the purpose of this paper is to devise a measurement framework of customer value co-creation practices during the service process.,Answering the call of McColl-Kennedy et al.… read more here.
Keywords: creation behavior; customer value; value creation; value ... See more keywords
Japanese CEOs cross-cultural management of customer value orientation in India
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DOI: 10.1108/md-06-2020-0776
Abstract: PurposeThe purpose of this paper is to develop understanding of cross-cultural issues relating to the experience and implications of an elite grouping of Japanese CEOs customer value orientations (CVOs) within Japanese firms operating in India.… read more here.
Keywords: management; indo japanese; cross cultural; customer value ... See more keywords
Analysis of the customer value of internet companies and its relationship with corporate value
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DOI: 10.1177/00207209211004202
Abstract: The business model of the Internet industry determine the important role that users play in Internet companies. According to the theory of economies of scale, the increase in the number of users ca... read more here.
Keywords: internet companies; analysis customer; value; internet ... See more keywords