MINING ONLINE REVIEWS TO SUPPORT CUSTOMERS’ DECISION-MAKING PROCESS IN E-COMMERCE PLATFORMS: A NARRATIVE LITERATURE REVIEW
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DOI: 10.1080/10919392.2022.2053454
Abstract: ABSTRACT By dint of the massive daily production of user-generated content (textual reviews) in E-commerce platforms, the need to automatically process it and extract different types of knowledge from it becomes a necessity. In this… read more here.
Keywords: commerce; commerce platforms; decision making; customers decision ... See more keywords