Articles with "customers efforts" as a keyword



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Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China

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Published in 2023 at "Asia Pacific Journal of Marketing and Logistics"

DOI: 10.1108/apjml-12-2022-1036

Abstract: PurposeThis study aims to investigate determinants such as performance expectancy (PE), health beliefs (HB), technological compatibility, trust and social influence (SI) of customers' efforts to cope with problems associated with using wearable health technology, thereby… read more here.

Keywords: wearable device; drivers customers; efforts cope; customers efforts ... See more keywords