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Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.923094
Abstract: Innovation adoption is the necessary element for the success of any organization around the globe, and this phenomenon needs a foremost solution. The current study examines this area and explores the impact of customers, employees,…
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Keywords:
customers employees;
resistance innovation;
innovation;
traditional behavior ... See more keywords