The Role of Sustainable Social Media Marketing Activities in Raising Bottom‐of‐the‐Pyramid Customers' Engagement, Satisfaction, and Subjective Well‐Being
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DOI: 10.1002/bse.70357
Abstract: Though prior studies have explored the effects of firms' social media marketing activities on customer engagement, the dynamics characterizing this association in bottom‐of‐the‐pyramid (BoP) markets remain tenuous, exposing a critical gap. Addressing this gap, we… read more here.
Keywords: media marketing; satisfaction; social media; subjective well ... See more keywords
Role of hope and compulsion for CSR activities in hotel customers’ engagement
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DOI: 10.1080/13683500.2020.1806797
Abstract: ABSTRACT Although corporate social responsibility (CSR) is widely accepted across industries, knowledge on the ways through which companies use CSR as a strategy to improve performance is limited. Furthermore, although customers’ engagement has been correlated… read more here.
Keywords: customers engagement; hotel customers; hotel; compulsion ... See more keywords