Articles with "customers engagement" as a keyword



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Role of hope and compulsion for CSR activities in hotel customers’ engagement

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Published in 2020 at "Current Issues in Tourism"

DOI: 10.1080/13683500.2020.1806797

Abstract: ABSTRACT Although corporate social responsibility (CSR) is widely accepted across industries, knowledge on the ways through which companies use CSR as a strategy to improve performance is limited. Furthermore, although customers’ engagement has been correlated… read more here.

Keywords: customers engagement; hotel customers; hotel; compulsion ... See more keywords