Using the Anchoring Effect and the Cultural Dimensions Theory to Study Customers’ Online Rating Behaviors
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DOI: 10.1007/s10796-021-10148-2
Abstract: This study focuses on the effect of prior average ratings of a product on subsequent online ratings, and we further analyze whether culture moderates this effect. The anchoring effect theory and cultural dimensions theory serve… read more here.
Keywords: dimensions theory; customers online; study; anchoring effect ... See more keywords