Online consumer behaviour of mass-customised apparel products
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DOI: 10.1108/jfmm-07-2016-0068
Abstract: Purpose The purpose of this paper is to apply Mowen’s (2000) meta-theoretical model of motivation and personality (3M) and its hierarchy of traits to deeper understand consumer behaviour towards online purchase of mass-customised apparel products.… read more here.
Keywords: consumer behaviour; apparel products; mass customised; customised apparel ... See more keywords