Australian customer willingness to pay and wait for mass-customised products
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DOI: 10.1108/apjml-01-2017-0006
Abstract: Purpose The purpose of this paper is to find out how consumers constantly trade off the potential extra cost of mass customisation with the additional time they have to wait to receive their customised products.… read more here.
Keywords: pay; customised products; mass customised; customer willingness ... See more keywords