Benefits of mass customized products: moderating role of product involvement and fashion innovativeness
Sign Up to like & getrecommendations! Published in 2018 at "Heliyon"
DOI: 10.1016/j.heliyon.2018.e00537
Abstract: The objective of this study was to explore impacts and benefits of mass customized products on emotional product attachment, favorable attitudes toward a mass customization program, and the ongoing effect on loyalty intentions. This study… read more here.
Keywords: loyalty intentions; product; mass customized; benefits mass ... See more keywords
Customer's Channel Selection Behavior on Purchasing Standardized and Customized Products: Optimized Prices and Channel Performances
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.871322
Abstract: Nowadays, the traditional production is unable to meet the new diverse needs of target customers. In the current customization era, more and more companies are required by customers to provide more desirable customized products. However,… read more here.
Keywords: standardized customized; customization; customized products; dual channel ... See more keywords