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Published in 2021 at "Information Systems Frontiers"
DOI: 10.1007/s10796-019-09957-3
Abstract: This study develops a scale to measure individual differences in the centrality of visual website aesthetics (CVWA) and then examines the impact of the CVWA on users’ responses. Drawing on the concept of individual differences…
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Keywords:
centrality visual;
website aesthetics;
measure;
cvwa ... See more keywords