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Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2018.11.018
Abstract: Abstract The Amazon Dash button is a technological innovation that allows consumers to re-order products at the press of a button. This study aims to test (a) the effects of the relational attributes of retailer's…
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Keywords:
dash button;
decision involvement;
purchase decision;
button ... See more keywords