Does Time of Day Affect Variety-Seeking?
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DOI: 10.1093/jcr/ucy061
Abstract: Variety-seeking is a fundamental aspect of choice. But given circadian rhythms in chronobiology, might variety-seeking vary by time of day? Four studies, including an empirical analysis of millions of purchases, demonstrate diurnal variation in variety-seeking.… read more here.
Keywords: time day; day affect; variety; variety seeking ... See more keywords