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Published in 2018 at "Journal of Computing in Civil Engineering"
DOI: 10.1061/(asce)cp.1943-5487.0000722
Abstract: AbstractAfter decades of rapid development by the Chinese construction industry, the management of the construction industry has increasingly relied on good models. Building information modeling (B...
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Keywords:
construction;
system construction;
based performance;
evaluation system ... See more keywords
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Published in 2019 at "Kybernetes"
DOI: 10.1108/k-01-2018-0014
Abstract: Purpose Neuromarketing, which is an interdisciplinary area, concentrates on evaluating consumers’ cognitive and emotional reactions to different marketing stimuli. In spite of advantages, neuromarketing still requires development and lacks a strong theoretical framework. Techniques that…
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Keywords:
evaluation;
approach;
dea based;
neuromarketing technology ... See more keywords