Deal proneness and national culture: evidence from the USA, Thailand and Kenya
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DOI: 10.1108/imr-04-2016-0085
Abstract: Culture is one of the critical variables in explaining consumer behavior and consumer response to external stimuli. The purpose of this paper is to delineate the relationship between deal proneness and culture. Specifically, this paper… read more here.
Keywords: store; deal proneness; national culture; deal ... See more keywords