Sudden-Death Aversion: Avoiding Superior Options Because They Feel Riskier
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DOI: 10.1037/pspa0000106
Abstract: We present evidence of sudden-death aversion (SDA)—the tendency to avoid “fast” strategies that provide a greater chance of success, but include the possibility of immediate defeat, in favor of “slow” strategies that reduce the possibility… read more here.
Keywords: sudden death; death aversion; sda; aversion ... See more keywords