Toward advancing debates on Islamic marketing: a renewed perspective
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DOI: 10.1108/jima-08-2016-0064
Abstract: Purpose The purpose of this paper is to offer a renewed perspective on the intersections of Islam and marketing. Design/methodology/approach This paper is based on Islamic marketing literature, Islam’s view on human and economic progress,… read more here.
Keywords: renewed perspective; debates islamic; paper; islamic marketing ... See more keywords