Amazon's approach to consumers’ usage of the Dash button and its effect on purchase decision involvement in the U.S. market
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DOI: 10.1016/j.jretconser.2018.11.018
Abstract: Abstract The Amazon Dash button is a technological innovation that allows consumers to re-order products at the press of a button. This study aims to test (a) the effects of the relational attributes of retailer's… read more here.
Keywords: dash button; decision involvement; purchase decision; button ... See more keywords