Moral decoupling feels good and makes buying counterfeits easy
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2019.01.001
Abstract: Abstract This study integrates Bhattacharjee, Berman, and Reed's (2013) moral decoupling model with research on processing-evoked affect to test a novel explanation why consumers buy non-deceptive counterfeits. Employing mixed methods and consumer samples, two studies… read more here.
Keywords: good makes; decoupling feels; feels good; moral decoupling ... See more keywords