Defensive Confidence and Certainty in Unchanged Attitudes: The Role of Affect–Cognition Matching
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DOI: 10.1177/01461672221074102
Abstract: Despite much prior research on matching appeals to the affective–cognitive orientation of attitudes, little attention has focused on the consequences of affect–cognition (mis)matching when individuals resist persuasion. We propose that unlike a matched attack, an… read more here.
Keywords: unchanged attitudes; affect cognition; confidence; defensive confidence ... See more keywords