The potential of web awareness as a determinant of dually defined customer value
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DOI: 10.1016/j.techfore.2020.120443
Abstract: Abstract In the conditions of increasing demand barrier, the enterprise's basic capital is customers. From an enterprise point of view, this means the need to create a dual perceived and defined customer value which remains… read more here.
Keywords: potential web; value; customer; defined customer ... See more keywords