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Published in 2018 at "Marketing Letters"
DOI: 10.1007/s11002-018-9473-6
Abstract: Exaggerated portion sizes are generally pictured on the front of product packaging in order to stimulate food craving and encourage consumer purchasing decisions. However, one problem with such images is that they can set inappropriate…
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Keywords:
illusion;
delboeuf illusion;
portion;
consumer ... See more keywords