If you think about it more, do you want it more? The case of fairtrade
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DOI: 10.1108/ejm-01-2018-0072
Abstract: There are substantive disagreements about whether encouraging deliberative thinking increases consumer preference in low-involvement product categories. The authors draw on dual-process theory to add rare experimental evidence to this debate. They also investigate whether the… read more here.
Keywords: deliberation; deliberative thinking; effect; dual process ... See more keywords