Customer Delight: A Review and Agenda for Research
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DOI: 10.1080/10696679.2019.1577686
Abstract: Nearly 20 years ago the concept of customer delight was introduced to the academic literature. Since then a plethora of academics have studied the construct across many diverse contexts. Unfortunately, there has not been a… read more here.
Keywords: research; customer delight; review; delight review ... See more keywords