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Published in 2022 at "Journal of the Academy of Marketing Science"
DOI: 10.1007/s11747-022-00855-w
Abstract: Augmented reality-delivered product information (ARPI) can overcome the limited space at the point of sale to inform shoppers on demand and will therefore become more widespread in brick-and-mortar stores. To fill the void of academic…
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Keywords:
augmented reality;
reality delivered;
delivered product;
controllability ... See more keywords