Why customers have the intention to reuse food delivery apps: evidence from China
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DOI: 10.1108/bfj-03-2021-0205
Abstract: PurposeFood delivery apps (FDA) have been widely adopted by customers in online-to-offline (O2O) catering businesses. This study aims to explore the mechanism regarding the stickiness of FDA and indicates why customers have the intention to… read more here.
Keywords: delivery apps; influence; model; intention reuse ... See more keywords