Omnichannel battle between Amazon and Walmart: Is the focus on delivery the best strategy?
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2020.08.053
Abstract: A large body of academic research has recently focused on omnichannel retailing especially on brick-and-mortar (offline) retailers adding and integrating online capabilities. Relatedly, trade press has highlighted how offline retailers have been investing heavily in… read more here.
Keywords: amazon walmart; delivery; best strategy; delivery best ... See more keywords