The Value of Rapid Delivery in Omnichannel Retailing
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Marketing Research"
DOI: 10.25384/sage.c.4565612.v2
Abstract: The authors study how faster delivery in the online channel affects sales within and across channels in omnichannel retailing. The authors leverage a quasi-experiment involving the opening of a new... read more here.
Keywords: delivery omnichannel; rapid delivery; value rapid; omnichannel retailing ... See more keywords