The depicted service employee in marketing communications: An empirical assessment of the impact of facial happiness
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DOI: 10.1016/j.jretconser.2017.06.006
Abstract: Abstract Employees are often depicted in service firms’ marketing communications material. This study examines one particular aspect of such depictions: the signaling of happiness in terms of the employees’ facial expressions. It is assumed that… read more here.
Keywords: employee; depicted service; impact; marketing communications ... See more keywords