The Influence of Design Aesthetics on Consumers’ Purchase Intention Toward Cultural and Creative Products: Evidence From the Palace Museum in China
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DOI: 10.3389/fpsyg.2022.939403
Abstract: As a symbol of Chinese culture, the Palace Museum undertakes the mission of spreading Chinese culture. In recent years, through the innovative integration of traditional culture, the Palace Museum has provided a series of cultural… read more here.
Keywords: design aesthetics; influence; palace museum; cultural creative ... See more keywords