The Impact of Sustainable Aesthetics: A Qualitative Analysis of the Influence of Visual Design and Materiality of Green Products on Consumer Purchase Intention
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DOI: 10.3390/su17209082
Abstract: The transition to a circular economy depends on the widespread adoption of sustainable products by consumers. However, the point-of-sale purchase decision is a complex process, influenced not only by ethical arguments but also by sensory… read more here.
Keywords: consumer; visual design; purchase; design materiality ... See more keywords