WYSIWYG—Seeing is Believing: Consumer Responses to Levels of Design Newness, Product Innovativeness, and the Role of Country-of-Origin
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DOI: 10.1080/08961530.2017.1280444
Abstract: ABSTRACT There is a dearth of new product design research that investigates the impact of varying levels of design newness coupled with technical newness on consumer evaluations for incremental and radical innovations across utilitarian and… read more here.
Keywords: levels design; product; design newness; consumer ... See more keywords