Effects of packaging design on sensory liking and willingness to purchase: A study using novel chocolate packaging
Sign Up to like & getrecommendations! Published in 2019 at "Heliyon"
DOI: 10.1016/j.heliyon.2019.e01696
Abstract: Packaging is the first impression consumers have of food products which determines likelihood of purchasing. Therefore, the objective of this study was to evaluate the effect of chocolate packaging design on sensory liking and willingness… read more here.
Keywords: design sensory; chocolate packaging; chocolate; packaging ... See more keywords