New Research on Designing Elements of an International Marketing Mix
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DOI: 10.1080/08911762.2019.1620457
Abstract: It is our goal to gain recognition for the Journal of Global Marketing among the top-tier journals and attract the best research papers with a global, cross-cultural, and/or cross-national research in marketing. I welcome all… read more here.
Keywords: research; international marketing; marketing; elements international ... See more keywords